Florence Design Guide

Palermo Design Guide
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Florence is a design-lovers playground. Abundant with culture and history, it’s packed with vibrant piazzas, palaces, cathedrals, open-air galleries, and landscaped parks. Hailed as the birthplace of the Renaissance movement, during the 15th and 16th centuries it was one of the world’s most important cities. All eyes were on Florence, and the artists and intellectuals who drew inspiration from its beauty. In this fascinating Tuscan treasure, you can explore all things art and design, from ancient frescos on palace ceilings and cupolas to museums, palaces, and galleries – each with their own unique history. Wherever you end up in Florence, you’re sure to be delighted – and our Florence Design Guide has everything you need to begin your aesthetically decadent adventure.

Florence Design Guide


Palazzo Vecchio and Loggia dei Lanzi

Palazzo Vecchio or “old palace” was once the most important administrative building in Florence. Dating back to 1299, it was designed by the same architects who worked on the Duomo and has a castle-like exterior appearance. Overlooking bustling Piazza della Signora and the open-air statue gallery of Loggia dei Lanzi, the palace is decorated with coats of arms representing the most powerful families in Florence. Inside the palace, step into the world of the Medici’s and immerse yourself in arched courtyards, grand halls, and expansive frescos depicting battles and victories over neighboring Siena and Pisa. Highlights can be discovered in the Map Room and Studiolo of Francesco I. This small hidden study designed by Vasari is packed with paintings, stucco, sculptures, and a striking fresco ceiling. For the best views of the piazza, climb Arnolfo’s Tower – one of the most imposing medieval towers remaining in Florence.

Address: Piazza della Signoria, 50122, Florence, Italy

Piazza del Duomo

At the heart of every Florence Design Guide, you’ll find the iconic Piazza del Duomo. The vibrant square is surrounded by magnificent feats of architecture including Giotto’s Campanile, the Baptistery of St. John, Florence’s Duomo, and Loggia del Bigallo. If you’re not sure where to begin, head for Giotto’s Campanile. The glorious Gothic structure allows visitors to climb the 414 steps inside its bell tower for fantastic views of the city and Duomo. Across the piazza, the Duomo of Florence’s Cathedral captivates with an exterior covered in white, green, pink, and red marble. Admire the Duomo from outside, then complete your experience with a journey to the top of Cupola di Brunelleschi. Climb the stairs, admiring a detailed fresco of The Last Judgement before overlooking red roof tops of Florence for amazing photographs.

Address: Piazza del Duomo, 50122, Florence, Italy

Uffizi Palace & Gallery

One of the world’s most renowned art museums, this incredible palace and gallery contains extensive collections of Renaissance art from great artists of the era. Inside the Vasari designed building, you can discover rare works by Da Vinci, Raphael, Botticelli, and Titian. Opulently decorated corridors are punctuated by ancient busts and statues from the Medici family and inside the library, historic manuscripts and drawings relating to the collections are preserved. For a unique experience, take an early evening guided tour and enjoy the peaceful atmosphere of the gallery and its masterpieces without the crowds.

Address: Piazzale degli Uffizi, 6, 50122, Florence, Italy


Gucci Osteria da Massimo Bottura

This intimate Gucci inspired restaurant by world-renowned chef Massimo Bottura sits close to Palazzo Vecchio in Florence. The interior is decorated a delightful pea green and emerald – peppered with custom-made Ginori porcelain in Gucci’s signature Herbarium design. Part of the exhibit and boutique space Gucci Garden, the restaurant is designed with the same fashionable flair and spirit as the brand’s clothing and accessories. The seasonal menu of this Michelin star restaurant is classically Tuscan, exploring the deep roots of Italian cookery and celebrating them at the highest level.

Address: Piazza della Signoria 10, Florence, 50122, Italy

La Bottega del Buon Caffe

Looking towards the Arno River, nestled beneath the medieval San Niccolo Tower, this luxe Michelin star restaurant is a stylish space in which to enjoy a delicious dining experience. Decorated by international designer Jeanette Thottrup, the interior combines relaxation and a homely atmosphere with exposed stone walls, an open kitchen, and cozy furnishings. The restaurant offers an outdoor terrace for al fresco dining and à la carte tasting menus. Most seasonal ingredients are sourced from their country farm estate just outside Siena, and dishes are paired with copious glasses of fine Tuscan wine.

Address: Lungarno Benvenuto Cellini, 69/R, 50125, Florence, Italy


Portrait Firenze

When exploring the highlights of our Florence Design Guide, an elevated accommodation experience is a must! Overlooking the Arno River next to Ponte Vecchio with its wooden shuttered jewelry stores, 5-star Portrait Firenze is perfectly located to explore all that Florence has to offer. The hotel is owned by the family of Italian shoemaker Salvatore Ferragamo, and his exquisite designs spill over in guest suites decorated in cool grays, creams, whites, and browns. Elegant river view dwellings are adorned with glamorous black and white photographs of celebrities with Ferragamo, retro furnishings and luxe textiles enticing you to stay a while. You can order a massage to your room, visit Ferragamo’s shoe collection museum nearby, or dine on the terrace overlooking Ponte Vecchio and the rooftops of Florence.

Address: Lugarno degli Acciaiuoli, 4, 50123, Florence

J.K. Place Firenze

Hidden away inside an elegant Tuscan townhouse, J.K. Place Firenze is located close to Santa Maria Novella station in Florence. It’s recognized as one of the city’s most exclusive boutique hotels. Fashion designers launch collections amidst the hotels classic contemporary interiors. Rooms are tastefully decorated by lauded local designer Michele Bonan and walls are adorned with life drawings, mirrors, and photographs. The service in the hotel is impeccable, with cozy lounge rooms and a delightful terrace where you can enjoy dinner or drinks overlooking Basilica Santa Maria Novella on balmy summer evenings.

Address: Piazza di Santa Maria Novella, 7, 50123, Florence

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